Exercise 1: Research_[Ethan Tan 0139155]

  Introduction In my market research assignment, I have chosen EcoKnights which is a Malaysian Non-Governmental Organisation that prioritises on the awareness of the environment and development. This conducted research is to understand the organisation’s background, development, mission, vision, and recent campaign.   Who started EcoKnights and when was it founded? EcoKnights was establish in 2005 by Dr. Yasmin Rasyid, a marine biologist and passionate environmentalist as a young mother passionate about sustainability and community engagement. She started the NGO to highlight the growing gap in environmental education and action in Malaysia (EcoKnights, 2023a). What does EcoKnights do as an organization? EcoKnights promotes sustainability through  five pillars: Outreach & Education, Community Development & Education, Rehabilitation & Conservation, Youth & Volunteerism, and Sustainability Communications. Its programs include K...